Projects / HBO

HBO’s Game of Thrones world

HBO’s Game
of Thrones
world

A three-day experiential activation that utilized our event registration and check-in system, along with a robust RFID integration woven throughout the footprint.

HBO Game of Thrones case study — Bleed for the Throne activation by DËBRAIN

event

Immersive experience at SXSW 2019

With the final season of Game of Thrones fast approaching, HBO wanted to drive excitement with fans through a highly-immersive experience at SXSW 2019 that asked fans whether they’d be willing to “bleed for the throne” by donating blood to the Red Cross. Working hand in hand with Giant Spoon, we created a seamless registration experience for the three-day activation, allowing hundreds of fans to enter and interact with the show’s world.

HBO Bleed for the Throne activation at SXSW 2019

Game of Thrones immersive experience registration by DËBRAIN

Fans at the HBO Game of Thrones SXSW activation

Event Management

Custom experiential integrations

After registering with our live event check-in tool, attendees received a specially-designed RFID bracelet. With the flick of a wrist, guests could then grab food and drinks at various points throughout the experience. The RFID bracelets also recognized when attendees entered a specific area, where the "Red Priestess" would recite their names and invite them to give blood, much to the guests’ surprise and delight.

RFID bracelet integration at the HBO activation by DËBRAIN

Event check-in experience at the Game of Thrones activation

Bleed for the Throne experiential event technology by DËBRAIN

Game of Thrones Red Priestess experience at SXSW

HBO SXSW activation crowd and experience design

Our Support

Account Management / Design / Development & Platform Management / Responsive Web Development / RFID / SANDIA Event Management

Lift

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