The iconic, world-recognized vodka brand needed an iconic, long-term CRM and digital strategy, and that’s where we came in. We worked with Absolut to engage a subscriber audience that was thirsty for great cocktail recipes, hosting tips, and more from Planet Earth’s Favorite Vodka.
We collaborated with Absolut on everything from writing, designing, and coding bold creative for hundreds of newsletters; to implementing website updates, user-friendly e-comm tools, and enticing welcome mats; to designing a localized out-of-home campaign for the launch of Absolut Juice.
Absolut’s hundreds of thousands of subscribers also received tailored emails to support product launches and special events like Pride, not to mention serving up personalized birthday wishes. You might say everyone’s inbox was hosting the Absolut party.
Audience segmentation / Communication planning / Copywriting / Design / E-commerce tools / Journey planning / Lead generation / Ramp-up and warm-up campaigns
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